How we started.

In July 2018, 27 members from the independently run Shrewsbury Armed Forces and Veterans Breakfast Club climbed the O2 in London to raise money for their chosen military-related charity, Blesma. They had a 9-year old dependant, an 81-year old ex RAF police dog handler and a hairy ex RE guy with no legs, what could go wrong! Absolutely nothing. It was a truly fabulous weekend.

The O2 climb has been their biggest event to date. Not only did they raise a fabulous amount, just over £11,000 for their 2018 charity, but they all had great fun together whilst doing it; continuing the fun well into the early hours of the following morning back at the Union Jack Club.

Inspired by the O2 Challenge the Head & Founder of the club, remembering the fun that was had in the 2018 O2 Climb, came up with an idea of how they could expand the challenge, to further include other veterans/veteran’s clubs/military organisations in a big fundraiser of 2019.

The idea was to organise an annual ‘Veterans Challenge’.

Veterans/veterans’ clubs/military organisations and their families would be invited to sign up, and those wishing to get involved would be taking part in the same challenge, at the same time, for the same chosen charity/organisation, but at their different locations around the world. Essentially, uniting veterans in a fun, social event whilst raising funds via the challenge because ‘Together We Achieve More’.

And so, to enable this, the ‘We Are Veterans’ Challenge was created.

‘We Are Veterans’ is registered as a Community Interest Company. Company number 11912546.

Frequently Asked Questions

What is We Are Veterans?

We Are Veterans is a CIC (company number 11912546) which coordinates annual fundraising events that not only raise money for military-related charities but brings veterans of Her Majesty’s Armed Forces, serving members, their families and friends together in fun social events.

How do I get involved?

We want you to have a great time whilst taking part in the 2019 Challenge and that’s why we recommend registering a team or joining a team.

If you are Team Captain registering a team you will need to complete the online registration form and supply us with the name of your team, your event venue address, all your team members as well as their email addresses.

We need their email addresses so that we can send out their digital fundraising packs and individual log in details to the ‘Members Only’ area of the website. This area is restricted to registered members only and cannot be viewed by a wider public audience.

By registering as a team captain, you are agreeing to be a point of contact for all your team members and other individuals wishing to join your team.

When your team is registered it will be listed in the ‘Members Only’ area. The team’s name, venue and email address of the Team Captain will be visible. This is so that individuals can contact the Team Captain if they wish to join your team. You may wish to create a new email address specifically for this event and contact.

If you do not wish others to join your team, please ensure you have ticked the box on the registration form.

If you are registering as an individual your details will not be listed on the ‘Members Only’ area. However, if you wish to join any team that is listed in the members only area you can do so by contacting the relevant Team Captain via the email address provided.

Is there a registration fee?

Yes. Registration is £5 per person. This fee is payable at the end of the registration.

If you are a Team Captain, the fee payable will be calculated at the end of your team registration.

We Are Veterans C.I.C is run by a group of volunteer veterans. The fee for your registration is used to generate funds needed for ongoing administration costs, such as website maintenance, web hosting, accountancy fees, and general administration costs.

Do I need any insurance for my 2019 Big Challenge event?

Yes. Check that your chosen venue has Public Liability Insurance. If they don’t then you may want to consider taking out some form of event insurance.

Please Note – We Are Veterans cannot accept liability for any loss, damage or injury suffered by you or anyone else as a result of taking part in the 2019 Big Challenge.

How do I set up my Just Giving page?

There is a complete guide to setting up your JG page and how to link it to the We Are Veterans 2019 Big Challenge Team page in your digital fundraising pack.

How much of the donated money does We Are Veterans get?


We Are Veterans does not handle any of the chosen charities donated funds. All donated money goes through our Just Giving page just to enable us to keep a count of how much money has been raised for our chosen charity under the We Are Veterans umbrella.  

Once a donation is made to your Just Giving page the money flies past our ‘We Are Veterans’ team’s metaphorical window where the figure is logged on the totals board, before continuing its merry way to the chosen charity’s bank account.

How much do I have to raise for the 2019 chosen charity?

By registering with us you are pledging to raise a minimum amount of £50. Once you reach £50 please don’t stop there. Raise as much as you possibly can do.

Is there a limit of how many people can be in my team?

No. You can have as many team members as you please. However, please check with your chosen venue as they may have limits.

I’ve already registered my team, but someone else want to join it, what should I do?

That’s not a problem. Just ask them to register as an individual on our website and type in the name of your team when prompted on the registration page.

The event is over 48 hours, how long do I have to do?

Your event is 24 hours long, but it must take place on the dates within the 48 hours given, that’s from noon on Friday 11th October and noon Sunday 13th October. You can if you wish to do longer than 24 hours, but the minimum is 24 continuous hours.

How and why do I collate mileage?

We are collating the mileage as we are covering the distance (as the crow flies) from The National Memorial Arboretum in Staffordshire to the British Embassy in Kabul, that’s 3,599 miles.

If you are part of a team using gym equipment inside for your 2019 Challenge event, then the Team Captain will collate the mileage from all the machine’s displays at the end of the challenge and email it along with photographic proof so we can add it to the final total.  

If you are not using gym equipment and have decided to brave the elements outside again, your Team Captain will collate the total mileage from personal fitness trackers or pedometers at the end of your challenge and email it along with photographic proof so we can add it to the final total.  

Individuals will be responsible for recording their own mileage and emailing it to us with photographic evidence.

We need the total in Miles please so don’t forget to convert your figure.